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Alaska Air replaces Southwest as SeaFair parade sponsor

Post by John Gillie / The News Tribune on Feb. 27, 2009 at 3:13 pm |
February 27, 2009 3:13 pm

Hometown carrier Alaska Airlines will be the principal sponsor of the Seafair Torchlight Parade this summer, replacing rival Southwest Airlines, which had held the title spot for several years.

The 2-mile parade, now called “Alaska Airlines Torchlight Parade at Seafair,” will be held July 25 in downtown Seattle.

The parade, the largest nighttime event in the Northwest, is expected to draw about 300,000 spectators.

Alaska and its partner airline, Horizon Air, are headquartered in the city of SeaTac, just south of Sea-Tac Airport.

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