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Tacoma’s Carlson Wagonlit changing its brand

Post by C.R. Roberts / The News Tribune on Sep. 11, 2008 at 12:00 pm |
September 11, 2008 12:00 pm

The name was a bit confusing to pronounce, and now it’s changing altogether.

Carlson Wagonlit (wagon-lee) Travel is re-branding as Travel Leaders.

Beginning now and extending through next March, the eight Carlson stores in the Puget Sound area (Tacoma, Parkland, Puyallup, Lacey, Tumwater, Lakewood, Gig Harbor and Marysville) will switch signage and advertising over to the new brand.

"We’ve started using the name on our Web site, and we’ll officially launch at the Business Expo (Oct. 14) and at the World’s Largest Cruise Night (Oct. 16)," said Sonja Torres, marketing coordinator. "We’re keeping all of our branches. Our service isn’t going to change, but our name is changing."

By adopting the new Travel Leaders brand, the agency joins the 500 U.S.-based Carlson Wagonlit franchisees that are likewise rebranding themselves as Travel Leaders.

"We are thrilled to be leading travel in a new direction," said Alex Trettin, president of the Puget Sound Carlson branches, in a release today. "As our agency’s name is transforming, we also look forward to transforming the experience of our clients using Travel Leaders’ brand promise: ‘When your journey includes us, you travel better.’"

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