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Wal-Mart to redo its logo

Post by News Tribune Staff on June 30, 2008 at 9:24 am with No Comments »
June 30, 2008 9:24 am

Retail giant Wal-Mart reportedly will be remaking its logo and giving its name a tweak. According to The Associated Press and Wall Street Journal, Wal-Mart will begin replacing logos on the front of its stores this fall — a new look already being revealed inside its stores. The logo last saw an update in 1992, according to the AP.

And for all the grammarians out there particularly interested in punctuation, Wal-Mart’s hyphen will apparently be getting the boot.

Here’s some of what the AP reported over the weekend:

“This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better,” spokesman Kevin Gardner said in a written statement.

Gardner said he had no other information about the change. However, The Wall Street Journal reported Saturday that the new look would include eliminating the hyphen in the company’s name, now shown as a star at its more than 3,600 U.S. stores. The new logo would show company’s name in white letters on an orange background, followed by a small starburst, the Journal reported, based on an artist’s rendering filed with planning officials in Memphis, Tenn.

The revamped logo comes as Wal-Mart continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to big-box store developments. In the time since, the company has launched a marketing campaign highlighting its environmentally focused practices and efforts to make health care more affordable for customers through a discounted prescription drug program.

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