The Biz Buzz

Get the most up-to-date news, insights and analysis of Tacoma, Pierce County and South Puget Sound business.

NOTICE: The Biz Buzz has moved.

With the launch of our new website, we've moved The Biz Buzz.
Visit the new section.

Victoria’s Secret CEO: We’re too sexy

Post by News Tribune Staff on Feb. 29, 2008 at 11:42 am with No Comments »
February 29, 2008 11:42 am

In an attempt to turn around dipping sales at Victoria’s Secret, the famous lingerie chain will be toning down the sex, according to a Washington Post story on the company’s new direction.

CEO Sharen J. Turney said sexy has overpowered ultra-feminine at the stores, which sell everything from bras and underwear to perfume, makeup and bathing suits. The introspection comes as Victoria’s Secret, like many retailers, saw declining sales in the fourth quarter.

Now the chain will aim its marketing and merchandising at 26 year olds with focus groups and by walking malls with them, Turney said. The Post says the recent and popular Super Bowl ad, where a woman seductively tossed a football while wearing a blank tank top and undies, is indicative of the new marketing direction at Victoria’s Secret.

Find the story here.

Leave a comment Comments
We welcome comments. Please keep them civil, short and to the point. ALL CAPS, spam, obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. Thanks for taking part and abiding by these simple rules.

JavaScript is required to post comments.

Follow the comments on this post with RSS 2.0