When the beverage cart rolls down the aisles on Alaska and Horizon airlines flights beginning April 1, Cokes and Sprites won’t be among the offerings.
The two SeaTac-based airlines instead have allied with another Puget Sound-based business, Seattle’s Jones Soda Co., to offer its line of carbonated sodas.
The complimentary drinks available will include Jones Pure Cane Cola, Sugar-free Cola, Lemon-Lime and Sugar-free Cream Soda beverages, the airlines said.
The deal with Alaska and Horizon is another mass distribution coup for Jones.
The company last year became the official soft drink at Qwest Field when the Seahawks are playing. Qwest is the only major football stadium featuring a carbonated drink other than Coke or Pepsi.
Alaska and Horizon are tweaking their food and snack choices to give them a little healthier and edgier feel. Alaska Monday announced a new line-up of first class snacks that contain no trans-fats or other unhealthful ingredients. Among the additions to Alaska’s food repertoire were Tacoma-made Brown & Haley Mocha Roca and Almond Roca.
The Jones Soda health claim to fame is that it is the only nationally distributed soda that uses cane sugar, not high-fructose corn syrup, as a sweetener.
Besides the usual choices of flavors, the airlines were silent on what flavors they intend to offer “periodically” in the language of their news release.
Jones is noted for conjuring up some notable flavors including “Turkey and Gravy” and Green Bean Casserole” at Thanksgiving.