Amazon.com seems to be catching the eye of some consumers with its diamond store.
The Seattle company said today that diamond sales increased more than 100 percent in fourth quarter 2007 compared with fourth quarter 2006. (Of course, we don’t know how many diamonds were actually sold. A jump from 100 to 200 would equal 100 percent.)
Here’s what Peter Lai, head of the Jewelry & Watches store had to say: “We’re very excited about the growth in our Jewelry store. Not only are our customers choosing to purchase shoes, electronics and beauty items from Amazon.com, but they are also choosing to make, at times, very personal purchasing decisions with us, such as diamonds, and we take that very seriously.”