March
29th
G.I. Joe’s shortens name to just Joe’s
Sports and outdoor retailer "G.I. Joe’s" will cut the “G” and “I” from its name.
The new name matches up with the common abbreviation used by customers, the company said today.
"People have been referring to us as simply ‘Joe’s’ for decades now," said Norm Daniels, President & CEO. "In fact, ‘Go to Joe’s, Grab the Gear, Seize the Weekend’ was our slogan for many years. The official change to ‘Joe’s’ is long overdue."
Joe’s has stores in Lakewood, Puyallup and Federal Way.
A bit of history:
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The original name