In Colorado, marijuana is getting a makeover. For the entrepreneurs trying their hand in this newly legalized marketplace, the image of Cheech and Chong giggling behind a reeking cloud of pot smoke is no longer profitable.
Instead, their new mascot must be Willy Wonka.
How else to explain the new line of cannabis infused treats like mints, candy bars and cakes (whatever happened to plain old brownies?) being created at startups such as Denver’s Dixie Elixirs. According to Jordan Schrader’s well researched articles on Colorado’s nascent industry, this is just the first of many entrepreneurial …