When you believe many of the people in your largest potential market think you’re Canadian it’s time to get creative.
How about an ambush trivia contest with cash prizes?
Or, even better, what if you boot contestants off a chairlift mid ride if they get too many questions wrong?
This is the idea Kathleen Goyette hatched to promote White Pass Ski Area recently while she was commuting to work from Yakima.
As the mountain’s marketing manager she’s always looking for ways to catch the attention of the Seattle market.
“We are very unknown north of Tacoma,” Goyette said. …