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Sammie the Salmon campaign uses Twitter, Facebook to track salmon’s migration

Post by Jeff Mayor / The News Tribune on April 19, 2011 at 1:13 pm |
April 19, 2011 1:13 pm

The U.S. Fish and Wildlife Service’s Pacific Region Fisheries Program has started an eight-week “Sammie the Salmon” social media campaign, following the progress of a spring chinook salmon released from Winthrop National Fish Hatchery.

The service will use Twitter and Facebook to post updates as Sammie travels 600 miles and passes nine dams on her two-month journey to the Pacific Ocean.

The posts will include images, video and updates on the dangers she faces (such as dams and predators), her observations of the ecosystem around her and the physical changes she experiences on her voyage from the Methow River to the Columbia River, and finally, to the Pacific Ocean in mid-June.

Follow Sammie the Salmon on Twitter and on Facebook.

Here is the rest of the news release:

“The Columbia River system provides a source of power to several western states while continuing to support populations of (hatchery and wild) salmon and steelhead,” said Chris Pasley, Hatchery Manager of Winthrop National Fish Hatchery. “Learn how hydropower and Pacific salmon have coexisted for more than 70 years despite many challenges the fish have faced, including loss of habitat, a slower migration corridor (series of reservoirs versus a free-flowing river), harvest (tribal, sport and commercial), increased predation opportunities by birds and other fish, domestication in hatcheries, increased water temperatures and de-watering from irrigation practices, and fish passage challenges over or through the
dams on the Columbia River.”

The intention of this social media project is to provide entertaining and
informational messages regarding a keystone Northwest species. The Service hopes both youth and adults will engage in this campaign, which is designed to inform the public about the journey of salmon released from a Northwest hatchery to the Pacific Ocean, including the abundance of obstacles they face, and illustrate the human impact on ecosystems that salmon depend on for survival.

Sammie is one of 450,000 Spring Chinook released at Winthrop this week, in addition to 100,000 steelhead and 300,000 coho. Part of the hatchery’s conservation goal is to assist with the recovery of spring chinook in the Methow River.

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